Media and Leadership - Learning The Persuasive Language of Media

This commercial amazes me which charts the history of English history in 2 minutes. The commercial appeals to my REPTILIAN brain (with the plane flying upon the boy’s head, football fans celebrating England’s victory and etc.), my LIMBIC brain (with the celebrations and illuminations and the ambiance close to end), and my NEOCORTEX (thinking all about those historic events including 2nd World War, The Revolutionary Action of Women for their rights, commotions in England ).

It contains some persuasive techniques mentioned below:

PLAIN FOLKS: The commercial charts the national history of England and the individuals are everyday people who lived through those events.

SLOGAN: Using the slogan: “Hovis Bakery. As good as it has always been.” They make the users to be assured of the experience of the company and the quality of their products.

FLAG WAVING: It shows the events of English National History, as 2nd World War, Revolutionary Act of Women, victory of England at Football Cup, and etc. implying they have also been through all that events and Hovis Bakery is still at your service as an English company.

WARM FUZZIES: The Company uses the boy every time as a symbol or like a face of their commercial. The common persuasive technique has been followed by most of the companies (using children’s innocence and cuteness) as more effective way to persuade the users.

TIMING: The commercial demonstrates the historical events and implying that the company is still in progress, and at the service of the community since 1866.

Our Brains On Media

There are various kinds of movies for various kinds of tastes. Mainly, I like to watch musical, fantastic, adventure movies.
This fragment is from Step Up 2. The movie talks about the life style in the streets, streets dancers. And Andie’s mom died a time ago and she lives with her mother’s best friend who promised her mom to look after Andie. She is aware of Andie’s street dancing and is very worried about her, and wants to send her to Texas for her safety. Losing in bet, she accepts studying in The MSA, knowing it Tuck gets her out the crew. Meeting with Chase everything changes, they start their own crew, work hard and win the final battle versus “The 410” crew (street dancers) and get their respect back.
This movie is very interesting for me. When I watched this film I wanted to be able to dance alike. Who knows, maybe one day I also can dance like they do, maybe even better.:)
In the movie they start The MSA crew, set a goal and accomplish it .I would also like to achieve to my aim after my efforts. This film influences my LIMBIC, REPTILIAN, NEORCORTEX brains.
Dancing relates to reptilian and music to limbic.But dancing is based on music,plus if we consider that as the result of our emotions,affected by music we start to dance, so somehow we can equalize them in this context.
The movie makes me think, because in the movie they take risk and accomplish to their goal. And there is a saying that “If you don’t risk, so means you risk even more!”, which makes me think. The second think that makes me think in the movie is this sentence “It's not what you've got, It's what you make with what you've got”, which I think is the highlighted part of the movie.