Media and Leadership - Learning The Persuasive Language of Media

This commercial amazes me which charts the history of English history in 2 minutes. The commercial appeals to my REPTILIAN brain (with the plane flying upon the boy’s head, football fans celebrating England’s victory and etc.), my LIMBIC brain (with the celebrations and illuminations and the ambiance close to end), and my NEOCORTEX (thinking all about those historic events including 2nd World War, The Revolutionary Action of Women for their rights, commotions in England ).

It contains some persuasive techniques mentioned below:

PLAIN FOLKS: The commercial charts the national history of England and the individuals are everyday people who lived through those events.

SLOGAN: Using the slogan: “Hovis Bakery. As good as it has always been.” They make the users to be assured of the experience of the company and the quality of their products.

FLAG WAVING: It shows the events of English National History, as 2nd World War, Revolutionary Act of Women, victory of England at Football Cup, and etc. implying they have also been through all that events and Hovis Bakery is still at your service as an English company.

WARM FUZZIES: The Company uses the boy every time as a symbol or like a face of their commercial. The common persuasive technique has been followed by most of the companies (using children’s innocence and cuteness) as more effective way to persuade the users.

TIMING: The commercial demonstrates the historical events and implying that the company is still in progress, and at the service of the community since 1866.